Campaign (360, B2C, B2B)
Verticals: Accounting, Finance, Education
What I did
Social media advertising: LinkedIn, Instagram, Facebook, Twitter, YouTube, TikTok, WhatsApp
Creative direction: Concepting, brainstorming, design, visual identity
Messaging: Tone of voice, proofing, copy edit, style guide
Short-form: Social media, direct marketing ads, web landing pages, email promotions, email banners, SMS, newsfeed blurbs, product descriptions, weekly finance digest newsletters, interactive voice response (IVR) phone messages, video scripts, podcasts, merch, infographics, holiday sales, white papers, visual identity, pitch decks, interactive content, user experience, flyers, and brochures.
Video & Multimedia: Seasonal holiday campaign promotion
Summary
I undertook a wide range of responsibilities and made significant contributions by crafting compelling and impactful content across various mediums, such as website copy, promotional materials, newsletters, social media posts and more. My role encompassed generating engaging messages that resonated with the target audience, effectively communicating the value of AICPA & CIMA’s offerings.
With a keen eye for detail, I ensured consistent messaging and adherence to the Association’s tone of voice and style guidelines. Overall, my multifaceted role as a copywriter made a substantial impact on AICPA & CIMA’s communication efforts, helping to achieve their objectives and maintain a strong connection with their audience.
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