UX: Writing & Design, SEO (B2C)
Verticals: Banking, Finance
What I did
Website: Landing page, design, content, and copy
User experience (UX): Research, define, validate, prototype, build, test/evaluate, launch
Messaging: Tone of voice, proofing, copy edit, style guide
SEO: On-page, off-page, technical
HomeStreet Bank hired me as a consultant to redesign, revamp, and rewrite their main landing page. I spearheaded the development of an engaging and user-centric landing page, seamlessly blending my expertise in UX design, UX writing, website design, and SEO.
I crafted a captivating user experience that not only visually captivated visitors but also guided them effortlessly through the banking solutions and services. The resulting landing page strikes the perfect balance between aesthetics and functionality, effectively converting visitors into valued customers.