HomeStreet Bank

UX: Writing & Design, SEO (B2C)

Verticals: Banking, Finance

What I did

Website: Landing page, design, content, and copy

User experience (UX): Research, define, validate, prototype, build, test/evaluate, launch

Messaging: Tone of voice, proofing, copy edit, style guide

SEO: On-page, off-page, technical

HomeStreet Bank landing page.
HomeStreet Bank landing page.
HomeStreet Bank landing page.
HomeStreet Bank landing page.


HomeStreet Bank hired me as a consultant to redesign, revamp, and rewrite their main landing page. I spearheaded the development of an engaging and user-centric landing page, seamlessly blending my expertise in UX design, UX writing, website design, and SEO.

I crafted a captivating user experience that not only visually captivated visitors but also guided them effortlessly through the banking solutions and services. The resulting landing page strikes the perfect balance between aesthetics and functionality, effectively converting visitors into valued customers.

“Working with Jordan has been a fantastic experience. He shares high-quality work, is professional, and shows his attention to detail. I appreciate that he went above and beyond, and made the collaboration process easy. ” — Anja

Interested in working together? Contact me.