UX: Writing & Design, SEO (B2C)
Verticals: Banking, Finance
What I did
Website: Landing page, design, content, and copy
User experience (UX): Research, define, validate, prototype, build, test/evaluate, launch
Messaging: Tone of voice, proofing, copy edit, style guide
SEO: On-page, off-page, technical
![HomeStreet Bank landing page.](http://scribpress.com/wp-content/uploads/2023/08/homestreet-bank-landing-page-1-819x1024.png)
![HomeStreet Bank landing page.](http://scribpress.com/wp-content/uploads/2023/08/homestreet-bank-landing-page-2-819x1024.png)
![HomeStreet Bank landing page.](http://scribpress.com/wp-content/uploads/2023/08/homestreet-bank-landing-page-3-819x1024.png)
![HomeStreet Bank landing page.](http://scribpress.com/wp-content/uploads/2023/08/homestreet-bank-landing-page-4-819x1024.png)
Summary
HomeStreet Bank hired me as a consultant to redesign, revamp, and rewrite their main landing page. I spearheaded the development of an engaging and user-centric landing page by blending my expertise in UX design, UX writing, website design, and SEO.