Long-form, SEO, UX: Writing & Design (B2C)
Verticals: Food & Beverage
What I did
Long-form: Blog posts, recipe articles, product pages, landing pages
SEO: On-page, off-page, technical
Website: Content and copy
User experience (UX): Writing and design
Salty Side Dish is a food blog with over 1.5+ million social media followers. My responsibilities included search engine optimization (technical SEO, off-page SEO, on-page SEO), crafting compelling headlines, enticing product descriptions, and informative blog posts that not only informed but also inspired and delighted the audience. Through creative wordsmithing, I played a pivotal role in enhancing the brand’s voice, driving engagement, and establishing Salty Side Dish as a go-to source for delectable recipes that left readers hungry for more.