Salty Side Dish

Long-form, SEO, UX: Writing & Design (B2C)

Verticals: Food & Beverage

What I did

Long-form: Blog posts, recipe articles, product pages, landing pages

SEO: On-page, off-page, technical

Website: Content and copy

User experience (UX): Writing and design

Messaging: Tone of voice, proofing, copy edit, style guide


Salty Side Dish is a food blog with over 1.5+ million social media followers. My responsibilities included search engine optimization (technical SEO, off-page SEO, on-page SEO), crafting compelling headlines, enticing product descriptions, and informative blog posts that not only informed but also inspired and delighted the audience. Through creative wordsmithing, I played a pivotal role in enhancing the brand’s voice, driving engagement, and establishing Salty Side Dish as a go-to source for delectable recipes that left readers hungry for more.

“Honestly — I don’t want to leave this review because I think Jordan is amazing and I am afraid he will get booked out too much. The article was perfect. I am very impressed with the research, formatting, SEO knowledge, all of it. Def my new “go to” Thank you!!” — Trisha

Interested in working together? Contact me.